Market Overview

Tapestry Strikes Strategic Alliance With Alibaba's Tmall

Tapestry Strikes Strategic Alliance With Alibaba's Tmall

Tapestry, Inc. (NYSE: TPR), the New York-based house of luxury accessories and lifestyle brands, said Thursday it has partnered with with Alibaba Group Holding Ltd - ADR (NYSE: BABA)'s Tmall, a China-focused e-commerce platform.

Tapestry said it will be one of the first companies to collaborate with Tmall in adopting the recently unveiled Flagship Store 2.0 beginning later this month. The platform will provide Tapestry's brands with tools to feature customized content and offer shopping experiences for customers.

Tapestry and Alibaba will also collaborate on intellectual property rights protection. Tapestry's Coach is a member of the Alibaba Anti-Counterfeiting Alliance and uses Alibaba's tools and technology initiatives to protect its brand.

Earlier this month, Tapestry named Jide Zeitlin as its new CEO. Susan Kropf, a member of the Tapestry board, was named lead independent director.

"Tapestry is committed to the Chinese market. We have a leadership position in China and all of our brands have tremendous opportunity for further growth” Zeitlin said in a statement. 

"Given Tapestry's focus on customer experience, creating innovative strategic partnerships with leaders such as Tmall helps us to connect our unique lifestyle brands with the important fashion and digitally savvy Chinese consumer." 

Tapestry shares were trading up 1.82% at $26.25 in Thursday’s pre-market session. Alibaba shares were higher by 0.69% at $177.30. 

Related Links:

Tapestry's Names New CEO, Ex-Goldman Sachs Executive Jide Zeitlin

Tapestry Falls After Mixed Q4 Earnings

Photo courtesy of Tapestry. 

Posted-In: e-commerce TmallNews Global Best of Benzinga


Related Articles (BABA + TPR)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

8 Energy Stocks Moving In Thursday's Pre-Market Session

7 Industrials Stocks Moving In Thursday's Pre-Market Session