Market Overview

'Ninja' Leaves Twitch To Sign With Microsoft's Mixer

Share:
'Ninja' Leaves Twitch To Sign With Microsoft's Mixer

Amazon.com, Inc.'s (NASDAQ: AMZN) Twitch streaming platform may have some competition.

Tyler “Ninja” Blevins, one of the most popular streamers in the world, has signed an exclusive deal to stream on Microsoft Corporation (NASDAQ: MSFT) streaming platform, Mixer.

The terms of the deal were not disclosed.

Why It’s Important

Ninja, who pulls in roughly 50,000 daily viewers, will bring a large audience to the platform and give it instant credibility and viewership. The move immediately makes Mixer a known streaming entity and boosts its game recognition by partnering with Ninja.

Ninja has amassed nearly 15 million followers on Twitch, more than double the next most popular streamer. Although it's too early to tell what kind of impact he could potentially have on Mixer, the platform received an immediate boost just in time for the launch of Fortnite Season X.

According to Streamlabs, Twitch was watched nearly 23 times as much as Mixer in the second quarter of 2019.

Related Links:

'Ninja' Blevins To Host First Mixer Stream From Lollapalooza, Invites 'Bugha.' How To Watch.

16-Year-Old Wins Fortnite World Cup Solo Finals, $3M Prize

Who Profits From The Incredible Success Of 'Fortnite'?

Screenshot courtesy of Epic Games.

Posted-In: Fortnite Season X Mixer Ninja Streamlabs TwitchNews Tech Media Best of Benzinga

 

Related Articles (AMZN + MSFT)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

Sealed Air Reports Mixed Q2 Earnings, Raises Guidance

Apple, Goldman Sachs To Launch Credit Card In August