'Ninja' Leaves Twitch To Sign With Microsoft's Mixer

Amazon.com, Inc.'s AMZN Twitch streaming platform may have some competition.

Tyler “Ninja” Blevins, one of the most popular streamers in the world, has signed an exclusive deal to stream on Microsoft Corporation MSFT streaming platform, Mixer.

The terms of the deal were not disclosed.

Why It’s Important

Ninja, who pulls in roughly 50,000 daily viewers, will bring a large audience to the platform and give it instant credibility and viewership. The move immediately makes Mixer a known streaming entity and boosts its game recognition by partnering with Ninja.

Ninja has amassed nearly 15 million followers on Twitch, more than double the next most popular streamer. Although it's too early to tell what kind of impact he could potentially have on Mixer, the platform received an immediate boost just in time for the launch of Fortnite Season X.

According to Streamlabs, Twitch was watched nearly 23 times as much as Mixer in the second quarter of 2019.

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Screenshot courtesy of Epic Games.

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