Market Overview

Facebook Says Work Is Underway On A 'Clear History' Feature

Facebook Says Work Is Underway On A 'Clear History' Feature

Facebook, Inc. (NASDAQ: FB) announced Tuesday it plans to build a "clear history" feature for its social media platform. 

What Happened

It's clear that Facebook users want more information about how the app works and how their information is controlled, Erin Egan, the company's vice president and chief privacy officer, said in a statement. 

The clear history feature addresses feedback from Facebook users, privacy advocates and regulators, Egan said. 

Why It's Important

The feature will enable users to see the websites and apps that send information to Facebook when they're used, and it will allow users to delete the information and turn off Facebook's ability to store it, the company said Tuesday.

Users who decide to use the clear history feature or new settings will be able to remove identifying information so the history of the websites and apps they have used won't be associated with their account, Facebook said. Facebook said it will continue to provide apps and websites with aggregated analytics to allow them to learn user demographics, but without the storing of information.

What's Next

The feature will take "a few months" to build, and Facebook said it plans to consult privacy advocates, academics, policymakers and regulators.

Facebook stock was set to close up 1 percent at $173.72 Tuesday. 

Related Links: 

Benzinga's Top Analyst Calls From May 1, 2018

Online Dating Stocks Plummet After Facebook Says It Will Have New Features To Create 'Real Long-Term Relationships' 

Posted-In: Cambridge Analytica Data privacy social mediaNews Tech Best of Benzinga


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