Market Overview

UPS Leads List Of 10 Companies With The Most Positive Effect On Their Communities

UPS Leads List Of 10 Companies With The Most Positive Effect On Their Communities

Brand perception is a great and unwieldy thing. It can propel a corporation to market dominance or send it into a tailspin that can be hard — even impossible — to recover from.

With that in mind, tools like surveys can be an important part of determining how customers experience a company’s culture or how they perceive their interactions with it.

Morning Consult recently polled more than 300,000 Americans about the brands they feel have the most positive influence on the people they serve. Asked whether a company or brand makes a positive or negative impact on their community, those surveyed ranked United Parcel Service, Inc (NYSE: UPS) highest, with the U.S. Postal Service an extremely close second. 

Courtesy of Statista

Morning Consult suggested the frequency of interaction and high visibility of certain brands helped propel them to higher rankings in the study. That may explain how package delivery occupies three of the top five slots.

Other companies rounding out the top 10 include FedEx Corporation (NYSE: FDX),, Inc (NASDAQ: AMZN) and Dollar Tree, Inc (NASDAQ: DLTR). Of the top 50, nearly one-third were food-related companies like McDonald’s Corporation (NYSE: MCD) and Starbucks Corporation (NASDAQ: SBUX), while retailers like Best Buy Co, Inc (NYSE: BBY) and Costco Wholesale Corporation (NASDAQ: COST) made up another 34 percent.

For UPS, only 3 percent of respondents felt the company's impact was negative. Another 33 percent either had no opinion or said they didn’t know.

Related Links:

The World's Most Valuable Brands In 2017: Apple, Google, Coca-Cola And More

How Changing Trends Resurrected FILA As A Fashion Brand

Photo courtesy of UPS. 

Posted-In: Morning Consult Statista upsNews Media Best of Benzinga


Related Articles (AMZN + BBY)

View Comments and Join the Discussion!
Fastest Market News Application
You'll Hear It First On Pro
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Morgan Stanley: How Bank Investors Can Play 6 Global Themes For 2018

With Little Remaining Upside Seen For Cathay General Bancorp, BMO Downgrades