Pokémon Go's AR Connection

Pokémon Go combined the use of AR technology with the GPS and camera function of various smart devices, with the game prompting players to explore the real world in search of characters from the Pokémon franchise. The loss of appeal among users was blamed on a host of factors, including the developers failing to add new features that could keep gamers interested and removal of popular features.

Augmented Reality — A Reality Check

Technically, AR is the integration of digital information with the user's environment in real time. It differs from its technology twin, the virtual reality, or VR, in using the existing environment and overlaying new information on top it, while VR creates a totally different environment.

Digi-Capital expects both AR and VR to be big bets, although believing AR to be a bigger bet than VR. That said, the firm is of the view that AR could take longer to get bigger. According to estimates by digi-capital.com, AR revenues are likely to hit $90 billion in 2020 compared to the $30 billion estimated for VR.

For AR, the displays can be a head mounted display worn either on the head or attached to a helmet. It could even be a screen that covers a single eye. Then there is spatial display that makes use of projected graphical displays onto fixed surfaces. Application of VR ranges from navigation to sightseeing to military to medical to maintenance/repair to advertising & promotion to entertainment to gaming.

Related Link: The Biggest Players In Augmented Reality

Apple's Cook Endorsement For AR

"Most people don't want to lock themselves out from the world for a long period of time and today you can't do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance," Cook said.

Cook drew a parallel between AR and the iPhone, suggesting that both are for everyone, cutting across demographics, countries or vertical markets. Cook was also impressed by the fact that AR could improve a lot of lives.

Cook views AR as a core technology and not a product per se. His enthusiasm about AR has set tongues wagging about AR being part of the next-generation iPhone, the iPhone 8, rumored to be launched in September this year. If the rumors prove to be well founded, then we could see a major upgrade cycle for the iPhone.

Magic Leap's Giant Leap

Meanwhile, Magic Leap, backed by Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL), is working to finish a prototype before an important board meeting next week, according to a report published by Business Insider. Magic Leap is developing technology that augments human vision with digital imagery.

Source: Business Insider

The prototype, code-named PEQo, according to a source quoted by Business Insider, looks more finished. The company is reportedly working overtime to quell apprehensions over whether the technology can be sufficiently miniaturized and commercialized.