White Lace And Pepperoni: You Can Now Register Your Wedding With Domino's

One of the most exciting parts of getting married is spending some time with your partner browsing the aisles of Macy's Inc M and other department stores to create a gift registry.

Engaged couples who are looking for something a little bit different now have a new option: Domino's Pizza, Inc. DPZ. The pizza chain announced on Wednesday the creation of a new wedding registry which will be available at dominosweddingregistry.com.

Granted, this appears to be a ridiculous concept for many, but investors should ignore this and view the new idea as a continuation of Domino's constant leadership in developing new products over the years.

The fact is Domino's continued innovation in the food industry helped the company stand out as a success story in the struggling sector. In fact, some are even comparing Domino's business model to one of the most innovative companies in the world: Amazon.com, Inc. AMZN.

Domino's Registry

Domino's registry website claims to be "the first registry for couples who prefer delicious melty cheese to crystal gravy boats."

"Valentine's Day is right around the corner, so we wanted to give recently-engaged couples that are passionate about pizza the chance to register for something they both truly love as much as their partner," Jenny Fouracre, Domino's spokesperson said in the company's press release. "Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for. Our registry aims to bring couples together over their shared love of pizza."

The press release further explained how the registry works:

    "After creating and customizing their registry, couples can choose from a variety of featured gifts to enjoy before, during and after the wedding. For those who aren't sure what to serve at pre-wedding festivities like bachelorette parties, Domino's has it covered with 'Cater the Bachelorette Party.' Registrants also have the option to treat wedding guests to pizza at the end of the reception by adding 'Dancing with My Slice' to their registry. After the newlyweds settle into their life together, they can enjoy a 'Low-key Date Night' or take advantage of 'An Excuse Not to Cook' with Domino's. All gifts will be delivered to the lucky recipients as Domino's eGift cards."
Posted In: DominosDominos Wedding RegistryJenny FouracrePizzaPizza CompaniesNewsTopicsRestaurantsTechMediaGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.