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That Didn't Last Long: 'Super Mario Run' Sees Its Popularity Fade

That Didn't Last Long: 'Super Mario Run' Sees Its Popularity Fade

Shares of Nintendo Co., Ltd (ADR) (OTC: NTDOY) took a hit immediately following the release of its newest mobile game "Super Mario Run."

One possible explanation for the selloff stems from the fact that Nintendo will only see a large spike in revenue from early adopters who are more than happy to pay $10 to play the game. After the initial surge in demand, late-comers who have been on the fence will buy the game and after that the amount of paying gamers will fall very quickly.

According to a Bloomberg report it is likely that all the early adopters have already bought the game and there aren't enough late-comers to replace the initial surge in demand.

"Super Mario Run" is no longer the highest-grossing iOS app in any country during December 24 and December 25, Bloomberg reported, based on data it obtained from App Annie. Meanwhile, the free version remains top ranked in just 68 countries, marking a decrease from 138 as of December 17.

Bloomberg also cited data from Apptopia, which found that many gamers believe the $10 price tag is too high. The research firm also concluded that just one to two percent of people who download the game will actually buy the full version.

Apptopia also found that if the game cost $2, then the total number of gamers who upgrade would be more than 10 percent. By doing this, Nintendo would actually be able to boost its total revenue from the game for the month of December to $50 million as opposed to just $30 million.


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