Market Overview

Get Ready To See Lots Of 'Pokémon Go' Players At Your Local Starbucks

Get Ready To See Lots Of 'Pokémon Go' Players At Your Local Starbucks

"Pokémon Go," the uber-popular mobile game from the summer months, has seen its popularity decline. However, the owners of the game are hoping to change this trend.

Cup Of Joe And A Jolteon

According to the Wall Street Journal, Niantic, the company behind the mobile game, struck a deal with Starbucks Corporation (NASDAQ: SBUX) in which nearly 8,000 coffee chains in the United States will double as "PokéStops" or "Poké Gyms."

Starbucks will also begin selling "Pokémon" themed beverages as part of the agreement.

Similar Partnerships

The announcement follows a similar agreement with Sprint Corp (NYSE: S) in which the 10,500 Sprint, Boost Mobile and Sprint at RadioShack retail locations will also become places of interest for players.

Niantic struck a similar partnership with McDonald's Corporation (NYSE: MCD) locations in Japan, but the fast food chain didn't offer any themed food products.

What It Means For The Game, Nintendo

As noted by Business Insider, a major flaw in the game was the lack of real-world locations designated as "PokéStops." The developer of the game is likely hoping that the addition of tens of thousands of retail locations could re-jolt interest in the game again.

As a reminder to investors, Nintendo Co., Ltd (ADR) (OTCMKTS: NTDOY) acknowledged that the "Pokémon Go" mobile game has a limited impact on its financial performance.


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