Skip to main content

Market Overview

NBCUniversal Close To Investing $200 Million In BuzzFeed

NBCUniversal Close To Investing $200 Million In BuzzFeed

Comcast Corporation (NASDAQ: CMCSA)'s NBCUniversal segment is close to finalizing a deal in which it will invest $200 million in BuzzFeed.

According to Recode, NBCUniversal is attracted to BuzzFeed's fast-growing digital content, which is in a better position itself to target younger audiences.

A $200 million investment in BuzzFeed implies a $1.7 billion for the digital media firm and would mark NBCUniversal's second investment in the firm, said Bloomberg.

However, the investment also comes at a time when some investors aren't as positive on the digital media space as they have been in the past. For instance, BuzzFeed's 2015 revenue goal fell short of its own targets, and reports have surfaced, which the company's chairman Ken Lerer denied, that the company slashed its 2016 objectives by half.

Related Link: Goldman Sachs' Recruiting Plan: Ads On Spotify, Vox And Snapchat?

Recode, citing people familiar with the company, added that BuzzFeed's financial shortfall are due to its "distributed" media strategy of finding large audiences beyond its own websites that don't translate to advertising dollars following.

Last year, Comcast and its TV and film unit invested $200 million in BuzzFeed, which implies its $400 million total stake is one of the biggest investments by any traditional old-school media company in new-age digital content.

NBCUniversal also invested $200 million in VoxMedia, the parent company of popular digital content including Eater, The Verge and Recode.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!


Related Articles (CMCSA)

View Comments and Join the Discussion!

Posted-In: Bloomberg BuzzFeed Comcast BuzzFeed digital mediaNews Rumors Contracts Media Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at