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How The Rise Of Creative Digital Has Led To A Major M&A Movement

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How The Rise Of Creative Digital Has Led To A Major M&A Movement

The digital advertising and marketing movement shows no sign of slowing down. With the transition to creative technology, companies’ M&A activity continues to rise. This week, Chinese investors bought Yahoo! Inc. (NASDAQ: YHOO) ad partner, Media.net, for $900 million and business witnessed one of history’s biggest ad tech deals.

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To give consumers a perspective of the industry’s movement, Benzinga researched other notable ad/marketing tech M&As.

  • Vocus was acquired by GTCR for $447 million (April 2014).
  • Chango was acquired by The Rubicon Project Inc (NYSE: RUBI) for $122 million (March 2015).
  • Platform eXelate was acquired by Nielsen for $200 million (March 2015).
  • Tellpart was acquired by Twitter Inc (NYSE: TWTR) for $532.6 million (April 2015).
  • MarketShare Partners was acquired by Neustar Inc (NYSE: NSR) for $450 million (November 2015).

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Posted-In: Chango GTCR MarketShare Parnters Media.netM&A Education Tech General

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