Market Overview

Before Summer Ends, Score An Extra Crispy Tan With KFC's New Chicken-Scented Sunscreen

Before Summer Ends, Score An Extra Crispy Tan With KFC's New Chicken-Scented Sunscreen

Yum! Brands, Inc. (NYSE: YUM) expanded its business into the healthcare and wellness space — sort of.

Filed in the "it can't really be true" category, someone in the marketing department at Yum Brands, parent company of Kentucky Fried Chicken, felt a good business venture is selling sunscreen spray that smells like its signature bucket of chicken.

According to Fortune, Yum Brands will sell an SPF 30 sunscreen lotion called "Extra Crispy Sunscreen." Once again, it is supposed to smell just like fried chicken.

Related Link: Yum Brands And The China Chicken Contraction

"We've had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit," Fortune quoted a KFC spokesperson as saying. "Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans."

And now the sad part. The company produced only 3,000 bottles of the sunscreen, which were given away for free on its website. As of Tuesday morning, there were no supplies left, and the company appears to have no plans to produce a new batch or begin selling its product.

Sorry for getting your hopes up, KFC chicken lovers.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!


Related Articles (YUM)

View Comments and Join the Discussion!

Posted-In: Extra Cirspy Sunscreen Fortune Kentucky Fried Chicken KFCNews Restaurants Media General Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at