Remember When Yahoo Turned Down $1 Million To Buy Google?
Taking a look back at Yahoo's M&A opportunities, the going price for Yahoo's assets today could have been in the hundreds of billions of dollars.
Back in 1998, two individuals, Larry Page and Sergei Brin, who were unknown to the technology company offered to sell their little startup to AltaVista for $1 million so they can resume their studies at Stanford.
AltaVista turned down the offer to acquire the company. Similarly, Yahoo wanted its users to spend more time on its own platform, contrasting PageRank, which sends a user to the most relevant web site.
Yahoo had another opportunity to acquire Google. In 2002, Yahoo's CEO at the time, Terry Semel, engaged in negotiations to acquire Google, which lasted several months.
The outcome of the negotiation was Semel balking at Google's price tag of $5 billion.
Today, Google and its parent company Alphabet boast a market capitalization of more than $500 billion.
$40 Billion Still A Better Offer
The price tag on a deal represented a premium of 62 percent above Yahoo's closing price the day before Microsoft went public with its offer.
Microsoft said that a joint Microsoft-Yahoo entity can dominate the online advertising market and create a more efficient company and generate at least $1 billion in annual synergies.
"We have great respect for Yahoo!, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market," said Steve Ballmer, chief executive officer of Microsoft. "We believe our combination will deliver superior value to our respective shareholders and better choice and innovation to our customers and industry partners."
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