Market Overview

comScore Highlights Benefits Of Expanded Partnership With Dish Network

Share:
Related SCOR
28 Stocks Moving In Wednesday's Pre-Market Session
The Primary Winner Of Facebook's Expansion In Video Will Be Third-Party Measurement Firms
ComScore holders file to sell up to 24.82M shares (Seeking Alpha)
Related DISH
'Convergence' Is Key: Credit Suisse Weighs In On The Telecom And Media Sector
A 2018 Midyear Update: The 10 Worst-Performing S&P 500 Stocks
Weekly Top Insider Buys Highlight for the Week of July —… (GuruFocus)

COMSCORE, Inc. (NASDAQ: SCOR) announced on Friday an expansion of its partnership with DISH Network Corp (NASDAQ: DISH) to renew the integration of Dish's TV viewing information with comScore's measurement service.

As part of the agreement, comScore will continue providing Dish with an internal system that will allow for improved programming, marketing and advertising decisions. The relationship between the two companies spans nearly 10 years.

"DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint," said comScore's Chief Executive Officer, Serge Matta. "With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns."

Shares of Comscore were trading down about 1 percent.

Posted-In: comScore Dish Network Serge Matta TV Viewing InformationNews Contracts

 

Related Articles (DISH + SCOR)

View Comments and Join the Discussion!