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'Batman V. Superman': Investors Prepare For Highly Anticipated, Poorly Reviewed Film

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'Batman V. Superman': Investors Prepare For Highly Anticipated, Poorly Reviewed Film

Investors in Time Warner Inc (NYSE: TWX) have been preparing for this weekend for a long time.

Since 2013, the studio's main film division has been on a constant a up and down ride with a number of hits, but even more misses. The debut of "Batman V. Superman: Dawn of Justice" is the first real entry into the launch of DC's connected universe.

It's also been the carrot dangling in front of investors for the last few years. These movies are meant to rival the success Walt Disney Co (NYSE: DIS) has with its Marvel Cinematic Universe and while hopes are high, review scores are not.

Related Link: Batman V. Superman: Buy The Hype With This Stock?

Early critical reaction has not been good. At press time, its Rotten Tomatoes score is at 31 percent and even some of the more positive reviews acknowledge the movie at times has some problems. For a film that altogether cost over $250 million, that's not what investors want to hear.

Yet if the film takes in a global opening of $300 million as predicted, that will ease a lot of tension. Since Superman, Batman and Wonder Woman are all iconic names, the movie becomes somewhat protected from negative reviews. At the same time, no executive wants to see their tentpole release called a complete mess.

Warner's summer slate is again heavily stocked and the hope is for "Batman V. Superman" to kick off the momentum. Investors will know how good of a job it will have done at the end of the weekend and get a even better sense as it enters week two of release.

Image credit: Televisione Streaming, Flickr

 

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