RealD and Shanghai Redstar Pacific Sign Deal to Install 4 "LUXE: A RealD Experience" Auditoriums

Global 3D and visual technology company RealD Inc.

and Shanghai Redstar Pacific Pictures Investment Co. Ltd. announced an agreement to install 4 "LUXE: A RealD Experience" auditoriums. Introduced by RealD as a Premium Large Format (PLF) initiative, the 4 LUXE auditoriums will be installed at Shanghai Redstar Pacific's cinema locations in Beijing, Shanghai, Chongqing and Kunming. The Beijing location, which is currently in operation, is expected to open the added LUXE screen in the first quarter of 2016. "LUXE: A RealD Experience" is the Premium Large Format (PLF) initiative introduced by RealD in 2013 with the aim of providing a higher quality image, audio and overall viewing experience for moviegoers. Each LUXE auditorium will feature RealD 3D projection and a RealD Precision White Screen. Besides LUXE auditoriums, Shanghai Redstar Pacific will also install RealD 3D systems in all of its 3D auditoriums. "We have been looking for a suitable brand for our Premium Large Format auditoriums and I think RealD's LUXE screens are a perfect fit," said Simon Xu, Vice General Manager of Shanghai Redstar Pacific. "RealD's technology will offer a superior visual experience for both 2D and 3D movies. We look forward to the completion of the four projects." "We are honored to collaborate with Shanghai Redstar Pacific to have the opportunity to introduce a premium movie-going experience to its audience," said Edman Chan, Vice President and General Manager, Asia Pacific of RealD. "RealD has always been committed to delivering the best possible viewing experience for moviegoers and we are excited to work with Shanghai Redstar Pacific to bring this exceptional viewing experience to theaters throughout Asia. The LUXE auditoriums in Redstar Pacific marks further development of the LUXE brand in Asia. Since the first LUXE deal signed in late 2014, RealD has further reached agreements to install a total of 15 LUXE auditoriums in mainland China, two of which has been in operation. LUXE made its world premiere in Russia, where 11 LUXE auditoriums are currently open and 18 projects have been signed. There is also a LUXE auditorium open in Bulgaria. LUXE auditoriums will provide full flexibility with content, allowing exhibitors to show any movie at any time for optimized profitability. All LUXE auditoriums will meet minimum technology specifications to assure a premium cinema experience, such as: usage of RealD 3D, the industry's brightest 3D projection technology; wall-to-wall / floor-to-ceiling screens using RealD Precision White Screen technology, with screen size of at least 16 meters in width; enveloping sound; auditorium rakes to optimize patron's views and more. Additional exclusive new technologies to be announced are expected to be incorporated into LUXE auditoriums. The world's most widely used 3D cinema technology, RealD 3D is installed in more than 27,000 auditoriums by approximately 1,200 exhibitors in 72 countries around the world (as of September 30, 2015).