Market Overview

Publicis Groupe Acquires Majority Stake in Glickman Shamir Samson


Publicis Groupe (OTC: PUBGY) has announced the acquisition of a majority stake in Glickman Shamir Samsonov, one of Israel's largest creative agencies, adding to Publicis Groupe's presence in Israel. Glickman Shamir Samsonov, previously Glickman Nettler Samsonov, was founded in 1987 by CEO Hanan Glickman and two partners. As one of the country's most highly respected ad agencies, Glickman Shamir Samsonov is now within the market's top 5 biggest agencies with over 75 talents, and has offices located in the heart of Tel Aviv's financial district. GSS works with clients such as Coca Cola Company Israel, Tnuva Dairy, Orange, El Al, FIBI Bank, Mercedes, Hyundai, Direct Insurance, Israel Post, Psagot investments, Sano detergents, Yediot Achronot newspaper, and Newpan electronics. GSS is globally recognized with awards including Effies for four consecutive years for clients including FIBI bank, Fuze Tea and Israeli Post, and the 2015 YouTube monthly awards for Fanta, and was named Agency of the Year in 2013 by Globes, Israel's largest financial newspaper With GSS, Publicis Israel Group becomes the dominant creative agency group in the market

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