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Did You Miss Twitter's First-Ever TV Commercial?

Did You Miss Twitter's First-Ever TV Commercial?
  • Shares of Twitter Inc (NYSE: TWTR) were trading lower by more than 10 percent Wednesday morning following its quarterly results.
  • Twitter said that the release of Moments will be coincide with a large marketing campaign.
  • Twitter's first ever TV ads were shown during Tuesday's Game 1 World Series matchup.

Twitter's third-quarter results failed to convince investors the social media platform is adding enough new users to fuel growth.

Twitter said it added only four million new users during the most recent quarter. However, future user growth moving forward may benefit from the recently-launched Moments, a new feature that simplifies the platform. The company already announced that the release of Moments will coincide with a large-scale advertising campaign.

Related Link: Twitter Shares Fall Following Weak Outlook

During Tuesday's World Series game, viewers were treated to Twitter's first-ever TV commercial. The 30-second advertisement, titled "Post-Season" offered a series of fast-moving highlights of the MLB playoffs as they appeared in real tweets. Notable highlights include Jose Bautista's memorable batflip and a GIF representing the "billy goat" that forever haunts the Chicago Cubs.

Twitter's Chief Financial Officer Anthony Noto told The Verge the objective of the ad campaign is to let targeted segments of potential users see the stuff that's on Twitter every day – "using their interests as hooks, rather than Twitter itself as the hook."

Twitter's head of consumer product marketing Kathryn Apte also told The Verge that the company has identified five groups of people who don't use Twitter and will be targeted in ad campaigns. She only shared two groups with the publication: sports enthusiasts and the 18-to-24-year-old women demographic.


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