Norwegian Cruise Line Enters China Cruise Market

Norwegian Cruise Line will introduce the first purpose-built ship customized for the China market in 2017, Norwegian Cruise Line Holdings Ltd. NCLH CEO Frank Del Rio announced today during the CruiseWorld China summit in Shanghai.  Currently under construction, the new ship is designed specifically for the China market with accommodations, cuisine and onboard experiences that cater to the unique vacation preferences of Chinese guests.  "Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility," said Del Rio.  "With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivaled level of customization for the Chinese consumer.  It will perfectly suit what modern Chinese travelers value from an upscale cruise experience." The new ship will be the second of Norwegian Cruise Line's Breakaway Plus class and features the line's unique style of cruising known as Freestyle Cruising.  Aboard See full press release