Alibaba Launched 2015 11.11 Shopping Festival

Today Alibaba Group BABA kicked off its annual 11.11 shopping festival, named this year as the "2015 Alibaba Group 11.11 Global Shopping Celebration." Created by Alibaba in 2009, 11.11 day now generates more sales than "Black Friday" and "Cyber Monday" combined. At this year's 2015 Annual New E-Commerce Entrepreneurship Summit held in Hangzhou, China, Alibaba Group chief executive officer Daniel Zhang announced that globalization and offline-to-online (O2O) will serve as key themes of this year's 11.11 shopping festival. He also noted that there will be innovative new opportunities to improve the overall customer shopping experience. At the same time, he revealed the launch of an inaugural 11.11 countdown gala celebration that will be attended See full press release