SoftBank, Netflix Japan Announce Partnership

SoftBank Corp

and Netflix Inc.

announced SoftBank, among Japanese telecommunications companies, will exclusively offer a fully integrated Netflix experience, including billing, when Netflix Japan launches on September 2. Netflix also announced monthly pricing for the Japanese market as follows: -Basic Plan – Single-stream standard definition for 650 JPY (pre-tax) -Standard Plan – Two-stream high definition for 950 JPY (pre-tax) -Premium Plan – Four-stream 4K ultra-high definition “family” plan for 1,450 JPY (pre-tax) Under the agreement, SoftBank customers will be able to sign up for Netflix at SoftBank Shops, major electronics retailers, via the SoftBank website and via SoftBank call centers without filling out payment information, with Netflix’s monthly fee added to their bill. In addition, SoftBank will begin pre-installing the Netflix app on its smartphones for sale after October 2015.