GoPro Inc. Cracks China Market Via Tmall

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GoPro Inc.
GPRO
merchandise is getting sold in China via Tmall, a selling platform that is a unit of Alibaba Holdings Ltd.
BABA
. http://gopro.tmall.com/ The San Mateo, California maker of action cameras had been expected to launch sales via Tmall six months ago, according to widespread reports at the time which apparently were never confirmed by the company. http://www.benzinga.com/news/14/11/4984208/gopro-shares-quiet-following-tweet-from-brightwires-ding-chenjie-suggesting-gopro Disney Co.
DIS
earlier this week arranged to sell toys related to its current Avengers film via Tmall, while Tesla Motors Inc.
TSLA
reportedly began taking orders for its vehicles through Tmall last October. GoPro told reporters earlier this year it would launch sales in China at some point during 2015. http://www.ft.com/cms/s/0/ee741820-9700-11e4-845a-00144feabdc0.html#axzz3a8nA3ICF GoPro's revenue from its Americas region grew 44 percent to $180.09 million in the recent first quarter, while in the Asia-Pacific market, a much broader region than China, revenue increased about 66 percent to $43.94 million. But Xiaomi's February launch in China of its Yi action camera caused at least one analyst to worry that the China market opportunity for GoPro could wither. Xiaomi's cheaper price might prevent GoPro from getting "a material market share in China," Oppenheimer's Andrew Uerkwitz said earlier this year. http://www.benzinga.com/analyst-ratings/analyst-color/15/03/5294347/gopros-xiaomi-threat-oppenheimer-northland-and-morgan-st
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