Facebook 'Instant Article' Debuts: What Do You Think?

Facebook IncFB
on Tuesday finally unveiled its "Instant Article" feature. The concept is simple: News organizations can post content directly on Facebook. Consumers can then interact with the story without leaving the Facebook webpage or mobile app. As Facebook said in a
, "Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook... Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models." Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. The New York Times was the first publisher to post an article. "The news publishers can either sell and embed advertisements in the articles, keeping all of the revenue, or allow Facebook to sell ads, with the social network getting 30 percent of the proceeds. Facebook is also permitting the news companies to collect data about the people reading the articles with the same tools they use to track visitors to their own sites,"
NYT said
. So what's the early buzz on Instant?

Some looked at the business aspect of it:

Other looked at how it can media:

Some simply loved the fact that there was a conversation going on:

And of course, the jokesters;

Posted In: Instant ArticleNewsCrowdsourcingTechGeneral

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