Facebook 'Instant Article' Debuts: What Do You Think?

Facebook IncFB
on Tuesday finally unveiled its "Instant Article" feature. The concept is simple: News organizations can post content directly on Facebook. Consumers can then interact with the story without leaving the Facebook webpage or mobile app. As Facebook said in a
post
, "Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook... Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models." Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. The New York Times was the first publisher to post an article. "The news publishers can either sell and embed advertisements in the articles, keeping all of the revenue, or allow Facebook to sell ads, with the social network getting 30 percent of the proceeds. Facebook is also permitting the news companies to collect data about the people reading the articles with the same tools they use to track visitors to their own sites,"
NYT said
. So what's the early buzz on Instant?

Some looked at the business aspect of it:

Other looked at how it can media:

Some simply loved the fact that there was a conversation going on:

And of course, the jokesters;

Posted In: Instant ArticleNewsCrowdsourcingTechGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.