Early Apple Watch Pre-Order Estimates Are In

Apple Inc.AAPLestimated that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday. Furthermore, each buyer ordered an average of 1.3 watches at an average cost of $503.83 each, with the average Apple Watch Sport model costing $382.83 while the higher-end Apple Watch costing on average $707.04. Are Pundits Wrong About Apple Watch Demand? Sixty-two percent of consumers purchased the less-costly Sport model but added on a pricier case. In addition, 71 percent of orders (regardless of the edition) were for a larger 42 mm case. Finally, 72 percent of consumers who bought a watch is a repeat Apple customer, having purchased at least one Apple product in the past two years; 21 percent of new watch buyers had pre-ordered an iPhone 6 or iPhone 6 Plus just a few months ago.