LivePerson and Grupo Atencion Announce Strategic Partnership to Reach the Growing Digital Market in Latin America

LivePerson Inc.,

a leading provider of digital engagement solutions, and Grupo Atencion, a leading provider of business-to-business customer solutions in Latin America, announced a strategic partnership to promote and deliver the LiveEngage platform to the Latin American market. LivePerson Logo With the common goal of providing clients with fast, direct and personalized attention, the partnership will offer businesses across the region the tools to differentiate their brands and drive exceptional business results through intelligent, real-time messaging. Grupo Atencion is a private conglomerate that specializes in customer care with over 4,500 clients using their services. By leveraging Grupo Atencion's strong relationships with some of the most important telecommunication, finance and service companies in Latin America, LivePerson aims to expand its footprint in the Latin American market. Earlier this year, Grupo Atencion signed and deployed the first LiveEngage client-- Poder Comercial, one of the largest distributors of cellular carrier TelCel in Mexico. Poder Comercial looked to LivePerson and Grupo Atencion, to provide a fast, intelligent channel to attend to their customers for both its sales and service goals. Poder rolled out proactive chat and targeted content campaigns and, in just six months, saw significant business results by leveraging the sophisticated targeting rules of LiveEngage: -Poder boosted conversion rates by 38% -Improved customer satisfaction to 85%, beating their phone channel Grupo Atencion also helped Poder maximize the power of the LiveEngage platform through an integration with the company's CRM database, including transaction history, enabling them to create an even more effective and meaningful experience for customers. Poder plans to use feedback gleaned from LiveEngage tools to help the brand continuously improve the customer experience and reinforce their reputation for personalized service while also increasing sales. "At Poder Comercial we previously received thousands of online visits without meaningful results. We are conscious that the customer is becoming more demanding of personalized content and flawless customer support," said Carlos Romano, CEO of Poder. "We performed an extensive review for a solution that could help us offer the best online customer experience. We chose the LivePerson platform because of its complete solution, great attention to detail and long experience in the industry. With LiveEngage we have dramatically improved conversion rates as well as our customer satisfaction ratings." Looking ahead, Poder intends to expand its live chat deployment by bringing on more agents to keep the channel open during weekends and late nights. "Our mission is to equip businesses around the world with a seamless and powerful way to create more meaningful connections with their customers. By partnering with Grupo Atencion, we hope to better expose our solutions to the growing Latin American market," said Alan Banks, EVP Global Sales and Customer Success, LivePerson. "We look forward to providing businesses in the region with the opportunity to differentiate themselves through innovative and intelligent customer engagement tools and to experience greater ROI and customer satisfaction as a result."