Microsoft Announces Has Chosen New Agencies for Creative, Media Services, Will Work with Interpublic Group, Dentsu Aegis

Microsoft Corp.

announced a new roster of agency partners to handle its advertising and media planning and buying. The company has chosen Interpublic Group

as its agency of record for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and search advertising. “We are thrilled to work with the teams at IPG and Dentsu Aegis,” said Chris Capossela, Microsoft executive vice president and chief marketing officer. “We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.” At Interpublic Group, creative, localization and deployment will be handled by various agency teams throughout IPG's global network. At Dentsu Aegis, media planning will also be handled by a cross-discipline team spanning the company's network. This completes a review of agencies undertaken by Microsoft beginning in January. Microsoft periodically evaluates its agency mix as a best practice to ensure it retains the services that best fit the needs of its evolving business.