WWE Network Becomes #2 Live Streaming Site In U.S.

WWE NetworkWWE
is quickly becoming one of the hottest properties in streaming video. According to Dan Sahar, co-founder and VP of Product Marketing at
, WWE Network has quickly become the #2 live streaming site in the United States. As of April 7, the service had garnered an impressive 17.7 percent of all live streaming traffic (by volume). This compares favorably to Ustream (which garnered 10.9 percent of streaming traffic), MLB.com (7.2 percent) and
(6.3 percent). Twitch still dominates the list with 43.6 percent of traffic. However, WWE Network has one advantage over most of its competitors: live events that are massively popular. Wrestling may not be as popular as baseball, but
fans have happily opened their wallets for numerous pay-per-view events. Now they can get all of those events and watch old skirmishes for one monthly fee. It is changing the dynamic of the industry -- and could prove to be a big win for WWE.
Related:Amazon Prime Surpasses Hulu, Apple In Video Bandwidth
When the most recent WrestleMania debuted, WWE Network temporarily jumped ahead of
Amazon Prime
in terms of bandwidth use. During that time, WWE Network was not merely the second most popular live streaming site -- it also became the third most popular site among
streaming services. Those gains didn't last, but it could be a sign of things to come. "It was really impressive," Sahar told Benzinga. "I think they did a really wise move in that they didn't create their own infrastructure for streaming. Rather, they rode on something that was already proven to work by using the MLB infrastructure." In addition to Qwilt's latest findings, the company also released a couple graphics to illustrate which video sites are leading the industry.

Image Source:

Image Source:
is the dominant player in many regions, but Sahar does not believe this trend will last. Before Netflix launched in the U.K., for example, Google's video traffic (which primarily comes from YouTube) accounted for somewhere around 50 percent of the video volume. "But once you have a long-form content site like Netflix available in a country, everything changes," said Sahar. "That site typically becomes the dominant volume-generator. In the U.S., if you look at the situation here as sort of the future of where everything is going, you have multiple long-form providers, and each one is generating a massive amount of volume compared to a primarily short-form provider like YouTube, which is both lower-resolution videos but also shorter videos, like two to four minutes versus an hour long TV episode." Disclosure:
At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.

Posted In: Dan SaharESPNGoogleNetflixQwiltTwitchWWEWWE NetworkYouTubeNewsSuccess StoriesTechInterview

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.