'Game of Thrones' Fans Have A Surprising Secret

is one of the most popular shows on cable, earning an average of

for the first airing of new episodes. That number rises with each repeat airing, along with online streams from

HBO Go. Peer-to-peer downloads greatly increase the total viewership, but pirated copies are not counted as official views.

, a provider of real-time and predictive audience intelligence for the media, entertainment and advertising industries, picks up where Nielsen leaves off. Tru Optik tracks peer-to-peer downloads to see what consumers watch.

"We think the whole concept of Unmonetized Demand is going to be revolutionary in terms of people making more data-driven decision in terms of how to best monetize their content," Andre Swanston, co-founder and CEO of Tru Optik, told Benzinga. "Before there was nothing to compare it to."

After analyzing the peer-to-peer digital media consumption for the season four premiere of

, Tru Optik learned that the same consumers also downloaded

, Photoshop CS6,

and

. These items seem to fit within the

demographic. Their choice in music was a bit more surprising, however. Those who downloaded the

premiere also downloaded the

soundtrack more than any other album. "I had to do a double take," said Swanston. "What!? The

soundtrack is number one!?"

fans were less interested in downloading the actual movie, however. They simply wanted to hear the music. Could this video be the reason?

is a very successful series. The paid viewers

those who download the show for free.

, on the other hand, was not very successful. The film earned a paltry

domestically on a budget of $90 million. Its worldwide total ($186.3 million) proved to be more impressive, but the film is still considered to be a

.

Despite the lack of interest in

to see the movie, consumers -- particularly

fans -- were eager to download it online. Swanston believes that this has more to do with release timing than anything else. "In terms of what type of content people watch, it should have been a bigger movie," he said. "We really think that there's a big opportunity for Hollywood to better monetize content just by releasing it at better times." Unfortunately for

,

soared on torrent boards very early on. "Even when it was in the theaters for a week, the DVD-quality version was already [available to download]," said Swanston. Disclosure: