Lenovo Group Planns to Expand into West Africa

On Feburary 10th Lenovo Group officially announced that the personal computer giant plans to expand into new territories, most notably West Africa. But these territories include Ghana and Ivory Coast in the latter part of 2014. Lenovo Group's shares are down 8.6 percent year to date, but luckily shares are up approximately 2.4 percent today. Africa has been the focus of a horde of attention lately as the majority of countries in Africa are emerging that leaves endless expansionary possibilities for technology companies. Most notably Lenovo is banking on Nigeria. Lenovo's general Manager for Africa, Graham Braum released this information on February 4th, and has also included plans to start selling phones which included cellular data. In an interview with Bloomberg Braum said, “We have a road map in 2014 to move into countries like Ghana and Ivory Coast and in order to do that we are doing a lot of investigation in the background.” This again shows that Lenovo is very eager to expand into new territories, which will grow its market share not only in Nigeria but in those countries that neighbor it as well.