Market Overview

Starbucks' Seattle's Best Coffee Brand Launching Three New Voffee Products


Seattle's Best Coffee, a featured brand within Starbucks Corporation
(NASDAQ: SBUX), is launching three new coffee products, giving coffee
drinkers even more ways to sip a great cup of Seattle's Best Coffee® at
home. Building on recent success down the aisle1 with roast &
ground (R&G) packaged coffee, Seattle's Best Coffee is entering two new
coffee categories: the $1.8 billion U.S. single-serve coffee category2
and the $740 million instant coffee category.3 Appearing on
shelves at grocery and mass retailers this month, Seattle's Best Coffee
is now available in single-serve K-Cup® packs, two new roast and
ground medium roast blends, House Blend and Breakfast Blend, and
café-inspired at-home Instant Lattes.

See full press release

Posted-In: News Guidance Management Global


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