Pandora Launches In-Car Advertising Solutions

Pandora P today announced it will begin rolling out in-car advertising solutions this month. Major national brands including BP, Ford Motor Company, State Farm® and Taco Bell are on board to take advantage of the first-to-market opportunity. Pandora, which today reported more than 76.2 million active monthly listeners and more than 1.58 billion listening hours across all platforms in December 2013, is currently available on nine out of the 10 best-selling passenger vehicles. More than 4 million unique users have activated Pandora through a native integration across the 23 major auto brands and 8 aftermarket manufacturers on the company's partner roster, representing an increase of 244 percent from the same time last year. See full press release