Market Overview

Ellie Mae to Acquire MortgageCEO


Ellie Mae® (NYSE: ELLI), a leading provider of enterprise
level, on-demand automated solutions for the residential mortgage
industry, announced today that it has signed a definitive agreement to
acquire MortgageCEO, a leader in on-demand customer relationship
management (CRM), and marketing automation solutions for the mortgage
industry. The acquisition of MortgageCEO expands Ellie Mae's market
position and adds additional functionality to its Encompass®
product offering.

MortgageCEO provides enterprise-level CRM and marketing automation
solutions to a wide array of banks, mortgage companies and credit
unions. Its “all-in-one” CRM and marketing platform offers capabilities
for lead management, sales automation, email marketing, builder and
Realtor® referral marketing, and mobile access of leads and

See full press release

Posted-In: M&A News Guidance Contracts Global


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