Rentrak Acquires iTVX

Rentrak RENT, the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media. iTVX serves some of the largest advertisers, including Chrysler, Nissan, Toyota, Pepsi, Subway and Telemundo, with advanced analytics for branded entertainment in TV and digital media. Rentrak's acquisition of iTVX advances its mission of revolutionizing the way advertisers, agencies and networks use Rentrak's census-level information to precisely measure brand entertainment. For the last two years, Rentrak and iTVX have worked together to produce unprecedented measurement analytics, which have provided insights and solutions for branded entertainment initiatives across all delivery platforms. See full press release