First Chromecast Shipment Sold Out (GOOG)

is experiencing a fair amount of interest in Chromecast.

The memory stick-sized device can plug into any high-definition TV's HDMI port, allowing users to send videos from Google Play, YouTube,

and Chrome right to the big screen. Chromecast is far from a new concept.

devices employed similar features a long time ago, and there are dozens of smart TVs, game consoles and set-top boxes that can accomplish the same thing. Unlike those items, however, Chromecast retails for just $35. This could have made it more appealing to cost-conscious consumers who were turned off by Apple TV's $99 MSRP.

Initially, prospective customers could order Chromecast directly from Google Play. The device was expected to ship within a day or two. According to

, the initial shipments sold out so quickly that Google was forced to delay additional orders until August 2. After that they were delayed until August 7. Now Google has

. The "add to cart" button has been replaced with a "coming soon" notice that hangs above the $35 price box. This is an entirely different world from the one Google experienced last year when it unveiled the Nexus Q. The audio-only device retailed for almost 10 times as much as Chromecast. Its pre-order campaign performed so badly that the company

and gave the existing (and reportedly faulty) device away for free.