Nintendo Turns to Angry Birds-Style Games to Fill Software Void (NTDOY)

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After delaying
Pikmin 3
,
Wii Fit U
,
Wii Party U
and numerous others,
NintendoNTDOY
(OTC Pink: NTDOY) is attempting to fill its software void with a spate of smartphone games.
Instead of developing its own games for smartphones (which Nintendo has repeatedly stated that it will
never do
), the
Mario
maker is enlisting in the help of third-party studios to bring mobile games to Wii U. Last fall the company announced that it had signed an
'industry first' licensing agreement
with Unity Technologies, which offers
free development options
to mobile game makers who work with
Apple'sAAPL
iOS,
Google'sGOOG
Android and
BlackBerryBBRY
10. While little fanfare followed the initial announcement (at the time investors were still under the impression that Wii U was going to receive a steady stream of fresh software), Unity's agreement is beginning to pick up steam as consumers wait for additional games to be released. According to
Bloomberg
, more than 1,000 developers have contacted Nintendo since the Unity deal was announced. Unity's development engine may be built for mobile platforms, but not all of the resulting games look like
Angry Birds
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. Some are attempting to mirror the experience of a high-end console shooter, such as
Activision'sATVICall of Duty
. Even so, most console developers have turned to more powerful (and more expensive) engines, such as Crytek's CryEngine and Epic Games' Unreal Engine. Other developers, such as
KonamiKNM
, have opted to develop their own engines to power their biggest games. Out of roughly
four dozen games
listed on Unity's website, only three are being developed for
Microsoft'sMSFT
Xbox 360. Just one is being produced for
Sony'sSNE
PlayStation 3. None are currently listed for Wii U. That is likely to change in the coming months and years, but that might not make much of a difference to the consumers who rushed out to buy Nintendo's latest console last fall. Wii U reportedly experienced a
huge sales increase
-- nearly 400 percent in the United Kingdom -- after Microsoft unveiled the Xbox One last month. That timing may have been coincidental since the sales increase coincided with a price cut at
Amazon UKAMZN
. Regardless, Wii U's performance is still falling short of the company's initial expectations. Sales plummeted
more than 80 percent
during the first quarter. While the Amazon UK sales increase is notable, it may not be enough to help the console rebound.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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