Youku Tudou, Qualcomm Announce Collaboration

Youku Tudou Inc. YOKU, Qualcomm Incorporated QCOM, and its wholly-owned subsidiary, Qualcomm Technologies, today announced a collaboration on H.265 technology, which will allow viewers mobile access to high quality video content on Youku when using most Qualcomm® Snapdragon™ processor powered devices. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. H.265, also referred to as HEVC codec, will enable the transmission of quality video content using less data bandwidth. H.265 technology allows a compression efficiency of up to 40% compared to the current video compression technology H.264. Qualcomm Technologies is an industry-leading company that has been closely involved in the standardization of H.265 technology. See full press release