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Coastal Signs Distribution Agreement to Launch Oakley Eyewear in Europe

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Coastal Contacts Inc. ("Coastal.com" or "the Company") (Nasdaq: COA) (TSX:COA), the leading online provider of eyewear, today announced that it has signed a distribution agreement to launch Oakley eyewear on its market leading European website, Lensway.

"We are delighted to launch Oakley products on our European site," commented Peter Lee, Coastal's Managing Director, Europe. "We are totally focused on providing our customers with the best eyewear available, combined with an amazing customer experience and Oakley products are a great fit in our offering. Every day more than 250,000 unique visitors shop on our sites around the world providing unparalleled exposure for brands seeking to expand their reach."

About Oakley:

Established in 1975 and acquired by Luxottica (NYSE: LUX) in 2007, Oakley is one of the leading sports performance brands in the world. The holder of over 500 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO) which it incorporates into all of its sun and prescription eyewear

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