UPDATE: Pandora Announces Facebook Timeline App

Pandora

, the leading internet radio service, today announced it is making it easier than ever for more than 200 million registered users to discover and share music they love with friends, by extending its partnership with Facebook

through a new Timeline App. The enhanced sharing capability makes the Pandora social experience even more personalized by allowing listeners on both mobile and web to automatically publish their music activity to their Facebook Timeline and curate their musical identity within the Music section for timeline. Pandora Chief Technology Officer and EVP of Product, Tom Conrad said, "Music is a central part of many people's lives and at Pandora we recognize that it can be both an intensely personal experience and a highly social experience. For those who want to share, Pandora's new timeline app serves as another platform for music exposure and discovery, which benefits listeners, artists and advertisers.  With Facebook's recent addition of the Music section for timeline, we're now offering personalized social sharing experiences for every type of listener. " Pandora listeners who wish to publish music activity to Facebook will now have the ability to personalize what they'd like to share with options that include stations they're listening to, as well as specific tracks and artists they like. Music activity will appear in the News Feed, Activity Log and Music section for timeline as determined by Facebook's ranking algorithms. A Pandora listener's Facebook friends can easily access a radio station shared from Pandora by clicking through the story in the News Feed or Music section. Listeners who choose to add Pandora to their Facebook Timeline will have full control over what information they share with their friends.  All settings related to sharing music activity can easily be adjusted at any time on Pandora. Pandora listeners on Facebook can also edit their settings from their Application Settings Page on Facebook and can remove specific activity directly from their timeline or personal Activity Log on Facebook. The Pandora timeline app builds upon existing Pandora-based social features available on both mobile and web, including a personal music profile, music activity feed and the ability to easily follow friends and others with similar musical interests. More details are available on the Pandora company blog at blog.pandora.com.