P&G, Verix Business Intelligence Announce Strategic Partnership

The Procter & Gamble Company

has formally-initiated a strategic partnership with Verix Business Intelligence, a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications. The terms and conditions of this partnership are not being released. This innovative technology partnership is being pursued to further-strengthen and build P&G's capabilities and industry leadership in Business Intelligence (BI). This collaboration has been supported by P&G's IT Innovation Hub, the Israel House of Innovation (IHI), which was established five years ago to help enable partnerships between P&G and Israeli innovators.