Delta, Starwood Announce Joint Loyalty Partnership
Today, Delta Air Lines, Inc. (NYSE: DAL) and Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) announced a comprehensive new partnership that offers exclusive new benefits to Delta SkyMiles Medallion members and Starwood Preferred Guest® (SPG®) elite members. The program, called Crossover Rewards, begins March 1 and provides elite members of both loyalty programs reciprocal benefits.
Crossover Rewards allows Delta and Starwood elites to share program benefits and earn more miles and Starpoints. SkyMiles Diamond and Platinum Medallion members will have access to added benefits including priority check-in, 4 p.m. late checkout and free in-room internet access when staying at Starwood Hotels and Resorts. All Delta Medallion members also will earn one mile per dollar spent on eligible room rates when staying with Starwood in addition to the Starpoints usually earned for their stay. In turn, SPG Platinum members will receive one free checked bag, priority check-in and priority boarding when flying Delta. SPG elite members will earn one Starpoint per dollar spent on eligible flights in addition to the miles usually earned for their flight.
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