Market Overview

Baidu's Personal Cloud Service Reaches 30M Registered Users, Expects 100M Users by Year End


Baidu (NASDAQ: BIDU) announced today that its Personal Cloud Service (PCS), which includes NetDrive, reached the 30 million registered user mark on January 18. In just a two month period prior to that, the number grew by 10 million users. Launched in July 2012, Baidu PCS grew faster than all other competing services in China and the company expects they will have 100 million users by year's end.

Baidu Person Cloud Service is a cross-device service that enables users to store, sync, and share data between and among PCs, mobile handsets, tablets and other devices. Currently in addition to NetDrive it offers contact list management, photo album, and a note product. Baidu offers 5G of free storage to registered users, and any user can get an extra 10G free by just completing some simple tasks (like sharing on their microblog, or inviting friends to use the product) as they approach their first 5G limit. Baidu PCS has cooperated with different app developers like Meituxiuxiu (an easy-to-use photo editing suite), note-taking app ThinkerNote (Qingbiji), and the music streaming service Yinyuetai. Users can sync data from these apps and organize them with PCS.

Lin Shiding, chief architect on Baidu PCS, says the service will expand its range of supported services to include Baidu Music, text messaging, and Baidu Library (Wenku). Baidu is also expanding its cooperation with developers in connecting PCS with more apps.

Meanwhile, Baidu's other mobile products are also seeing fast growth. Our Baidu mobile IME (input method editor) for pinyin has over 100 million users. Baidu Maps mobile users have passed 77 million and we anticipate that it will top 100 million in the first quarter of 2013. Baidu's mobile browser, another important piece in our mobile strategy, is now among the top three domestic mobile browsers, with user numbers of about 30 million.

Posted-In: News Guidance Global Tech


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