Bebe Stores Names Steve Birkhold as New CEO
bebe stores (NASDAQ: BEBE) today announced a Chief Executive
Officer succession and said that Steve Birkhold will join the company as
CEO, effective immediately. Mr. Birkhold will succeed Manny Mashouf,
bebe's founder, Chairman and current CEO, who will become Non-executive
Chairman. The company previously announced in October 2012 that it was
initiating a CEO search.
Mr. Birkhold, a highly respected merchant with a track record of brand
building and more than 25 years of experience across multiple aspects of
retailing, joins bebe from Lacoste North America, where he has served as
President and CEO.
“I am extremely pleased about the exciting new phase that bebe is