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The Boston Beer Company, Inc.
SAM, based on information of which the Company is currently aware, now
expects its 2012 earnings per diluted share range to be between $4.30 and
$4.60, an increase from the previously communicated range of $3.80 to $4.20
. This increase is primarily due to increased shipment volumes and the timing
of certain selling, general and administrative expenses. The Company also now
projects full-year depletions growth of between 11% and 13%, based on its
analysis of year-to-date depletions versus 2011.
The Company's is increasing its 2013 depletions projection range to be
between 10% and 15%, from its previously communicated growth of high single
digits, based on its current depletions forecast for 2013. Actual results
may vary materially from this projection.
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