Coca-Cola, Select Milk Producers Partner to Create Fair Oaks Farms Brands

Over the past several months, Core Power® has been the delicious new choice for those seeking a high protein milk shake to support their active lifestyle. Today, The Coca-Cola Company

and Select Milk Producers, Inc. (Select) are announcing the acquisition of equity stakes in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power® and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy. The investment validates the potential both parties see in offering higher quality value-added health and wellness beverages. “Our leadership in technology, innovation and sustainability within the dairy industry, combined with The Coca-Cola Company's brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, Co-Founder and CEO of Select, an independent group of 87 American family farmers.