Ancestry.com Plummets after NBC Show Cancellation

Shares of Ancestry.com

are seeing much weakness during Monday's trading session after NBC said they will not renew the show "Who Do You Think You Are?" for a fourth season. "Who Do You Think You Are?" is an American genealogy documentary series that premiered on NBC on March 5, 2010. The show is an adaptation of the British series. Each week a celebrity goes on a journey to trace his or her family tree. Lisa Kudrow is an executive producer for the series, which is a partnership between Shed Media, NBC Entertainment and Ancestry.com. However, Ancestry.com did say it would look for another medium to air the show. "We want to thank NBC for their support of this terrific series, which over the last three years has inspired many viewers to follow their passion to learn more about who they are and where they come from," said Tim Sullivan, President and CEO of Ancestry.com. "We have a great partnership with the show's producers, Is or Isn't Entertainment and Shed Media, and we look forward to exploring other avenues of distribution." Currently, shares of Ancestry.com are trading down about 16% at $21.80 per share.