Market Overview

Starbucks Opens Nursery for Adults at Disney


Starbucks (NASDAQ: SBUX) just can't stop having ideas this year. It seems that, if we're not talking about their new single-serve coffee machine, we're talking about the fact that they are serving alcohol in select stores. When they're not unleashing their own energy drinks, they are switching bug dye for tomato dye.

So what is the big news this week? Well, Starbucks is joining forces with Mickey, Donald, Goofy and the gang, and opening branches at the Disney (NYSE: DIS) amusement parks.

Allow us to translate that for you. Starbucks have been perceptive enough to realize that not every parent in America, indeed in the world, wants to be dragged around Disney and then forced to stand in line for Space Mountain for an hour and a half. No, the real money is in a place where those adults can get some peace while the kids roam free and terrorize the costumed, minimum-wage college students. A literal nursery for adults. You have fun, kids. We'll be here when you're done.

So June will see the first of six Starbucks cafes open at Anaheim's Disney California Adventure. More will follow in Disneyland Park, as well as Walt Disney World Resort in Lake Buena Vista, Fla., which includes the Magic Kingdom, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom parks.

There is already a Starbucks in Disney Village, Paris, but these six cafes will mark the first time the company has had a presence at Disney in the States.

And every parent in America breathes a sigh of relief.

Posted-In: News Contracts Retail Sales Analyst Ratings Best of Benzinga


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