Market Overview

Apple Will Blow Your Mind in 8 Months


A revolutionary new product will be revealed by the end of December, French designer Phillippe Starck claims.

Are you excited? It's easy to get carried away by the promising words of tomorrow, especially when those words involve a fresh Apple (NASDAQ: AAPL) product.

But beyond this brief AppleInsider report, nothing is known about the device.

In short, Starck claims to have been working on this product -- which he refers to as "quite revolutionary" -- and claims that he can't provide further details due to Apple's "religious cult of secrecy."

"Indeed, there is a big project together which will be out in eight months," Starck claimed during an interview with France Info.

Further, Starck said that he regularly met with Steve Jobs -- somewhere around once a month -- before he passed away last fall. He now meets with Laurene Powell (Jobs' widow) whenever he is in California.

In is report, AppleInsider referred to Starck's work as "wide reaching, ranging from products like toothbrushes and motorcycles to furnishings, building interiors, and even windmills." Starck is known for designing one of the most expensive iPhone speaker sets available -- the $1,600 Zikmu Parrot.

Fact vs. Fiction

Was Starck telling the truth during his radio interview? The publicity that comes along with this information -- whether true or false -- could be enormous. It might even have the capacity to increase sales of Starck's products.

But lies never got anyone anywhere. When James Michael Tyler (who played Gunther on the TV series Friends) announced that a Friends movie was in the works, he got international attention. The media jumped on the story, igniting a firestorm of hype for a movie addition to the hit TV series. But his report was false -- none of the six "Friends" had signed on for the film because the film did not actually exist. Aside from wishful thinking (and the potential career boost), Tyler had no reason to lie. But he did so anyway.

Starck couldn't possibly be that foolish. If, however, he is working with Apple, why would he be allowed to speak about the product now? He plays the "secrecy" card when pressed for additional information. But that same level of secrecy should have kept him from opening his mouth in the first place.

Hype and Self-Interest Publicity

Let's suppose that Starck is telling the truth. If that's the case, there are a couple different reasons why he may have chosen to break Apple's confidentiality agreement (assuming there was one):

1. He truly doesn't care about agreements, only about hyping his own work. Thus, he jumped at the chance to get his name in the news.

2. Apple's hype-loving PR team gave him the official green light to speak to the press -- as vaguely as possible, of course.

And the Product Is…

A television set? A new iPhone or MacBook? Or something we can't even fathom?

Whatever it may be, tech bloggers will be buzzing about this one for months, providing their own theories every chance they get.

Follow me @LouisBedigian

Posted-In: Apple Apple Television Apple TV iPad iPhoneNews Rumors Tech


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