Market Leader Acquires RealEstate.com

Market Leader

today announced the acquisition of RealEstate.com, one of the most recognized addresses in the online real estate category, with consistent organic traffic and significant potential for further growth. The acquisition includes the RealEstate.com website as well as a national network of more than 250 participating brokerage companies and hundreds of other real estate domains that Market Leader expects to put to work for its real estate professional customers. "We believe Market Leader is in a unique position to put this high potential website to work for the thousands of brokerage companies and agents who depend upon us for high quality software and performance marketing solutions," said Ian Morris, CEO of Market Leader. "We are committed to helping our customers meet engaged home buyers and sellers, and RealEstate.com will help us meet the rapidly growing demand for our services while at the same time lowering our costs to deliver them." This is the latest in a series of strategic moves in recent months that solidify Market Leader's position as a leading marketing and technology partner to the real estate industry. Earlier this year, Market Leader released the industry's first click-to-close software platform, which is now being used by Keller Williams to power its award-winning eEdge platform.