Heineken Lights Up Drinkers

Heineken USA has launched the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive European design, indicative of the upscale style and attitude of Heineken's consumer. The new bottle design is another innovative first from Heineken USA, the nation's premier beer importer. Heineken USA is the nation's premier beer importer and the second largest brewer in the world. Heineken USA includes brands such as Heineken, Heineken Light, Amstel Light, Newcastle, Buckler, Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca, Bohemia brands. See more real-time trading ideas