Skip to main content

Market Overview

What Is Pepsi Doing At The Millennial 20/20 Conference?

What Is Pepsi Doing At The Millennial 20/20 Conference?

PepsiCo, Inc. (NYSE: PEP) had a notable presence at the Millennial 20/20 conference held last week in London. Over 3,000 brands participated in the conference, which focused on the ever changing and more complex consumer environment made possible by the digital transformation.

The Pepsi Advantage In A Millennial World

Pepsico is undergoing a massive digital transformation of its own and is open to partnering with new brands to accelerate its presence in the digital world.

“Our acceleration into digital is completely brand agnostic, we have brands like Doritos and PepsiMax, which is highly relevant to a millennial audience,” said Shane Bellamy, head of digital media at PepsiCo, in a recent CNBC interview.

Bellamy indicated that digital media will be massively important for PepsiCo moving forward. While PepsiCo certainly has a lot of strengths, the company knows it possesses weakness due to its sheer size. PepsiCo has shown it is open to partnerships to make an imprint in the digital world.

“From my point of view, it takes it beyond digital media communications, we are moving into e-commerce, data, user experience, tech – the whole suite of the PepsiCo experience is going to be digital,” added Bellamy.

Related Links:

A Sticky Situation: 5 Weirdest Spills Ever, From Pepsi In Russia To An Exploding Sperm Whale

Detroit Entrepreneur Launches Superinfused Beverages As A Healthy Soft Drink Alternative


Related Articles (PEP)

View Comments and Join the Discussion!

Posted-In: CNBC millenial 20/20 pepsicoNews Topics Events Media General Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at