Market Overview

Does Apple Watch Price Matter For Apple Fans?


Apple Inc. (NASDAQ: AAPL) has always priced its product at a premium, and the trend continues with its Apple Watch. At $299, the watch might not be as expensive as some luxury watches, but for the average consumer, it still is a considerable sum to spend on a watch.

Benjamin Clymer, the founder and executive editor of Hodinkee, was on CNBC Friday to discuss whether price will be an important factor people will consider before buying the Apple Watch and whether Apple is in a position to monopolize the smartwatch market.

Will People Buy The Apple Watch Regardless Of The Price?

“I think we have seen that over time Apple fans are kind of more die-hard than most consumer electronic fans, and on top of that, if you consider what you are getting for $299 compared to mechanical watches and even other digital watches in the same price segment, it's really leaps and bounds above their competitors,” Clymer replied.

Smartwatch Monopoly

“I wouldn't say Apple has a monopoly, because there are several other companies that have been making smart style watches, digital watches, for years really,” Clymer said.

“But, I will say they have certainly a strong hold on many consumer electronic fans.

“They own an entire kind of an environment. They own iTunes. They have got their computers. People love their phones.

“So, this will just be another kind of additional kind of a peripheral in that environment that is already so loved by millions of people.”

Related Link: Apple Watch Vs. iWatch: Does The Name Matter?

Hit Or Miss

When asked whether Apple will have another success with the Apple Watch, Clymer replied, “I think it will be a hit; I think it will be a hit in the sense that many people will buy it. I don't know how long or how long the usability will be. I think it's something that, for myself for example, I will certainly buy it. I don't know how long I'll use it.

“I think it will absolutely be a hit. I think there's no question about that, at least in the early months and the early life-cycle of the product,” he concluded.

Posted-In: Apple Watch Benjamin Clymer CNBC CNBC Hodinkee iTunesTech Media


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